Photo of Beaujolais Nouveau wines at Inno, a Paris supermarket. While the taste may leave something to be desired - after all, ten weeks ago, the grapes were still on the vine - it's the tradition that counts.
The Beaujolais Nouveau released every year on the third Thursday in November is what the Brits would call "cheap and cheerful." The hoopla surrounding the release of the new vintage isn't what it once was - no balloon races or car races to get the first bottles to Paris, Britain, Belgium and Germany. But people still gather to taste the new offering - even if they never again drink another bottle of the vintage.
I'm waiting for my husband to get home to uncork this bottle of Beaujolais Nouveau. Last summer the Georges Duboeuf trading house was convicted for illegally mixing wine from various Beaujolais labels. According to the BBC, this appears to have been "an unfortunate one-off lapse." As you can see, the Georges Duboeuf label is still popular, selling more Beaujolais Nouveau than any other French company.